Biz Credence’s Approach to Personalization and Digital Marketing
Biz Credence’s personalization and digital marketing offerings & vision will lead the next revolution in personalization and will play a unique role in transforming the capabilities of advertisers across industries and around the world. We see that a scientific approach, with thoughtful testing and close coordination between advertiser and agency, is essential to elevating performance.
The Vital Trends Altering The Sales Movement
Business leaders understand the importance of effective selling, but they are faced with a rapidly changing environment around how customers engage and buy, as well as new competitors who are going to market in different ways. This is due to four vital trends that are :-
Data-Centric Selling
A digital marketplace requires next-generation marketing & campaign analytics, agile processes, mobile strategies, and deeper analytics.
Consumers are accessing more information online and, in several cases, interacting with, trialing, or even purchasing the product without ever interacting with a seller. Further, a sales force equipped with the right information and anytime, anywhere connectivity can be more responsive and make faster decisions than one that relies on fixed communications.
Digital Adoption
Global Business
Expansion into emerging markets requires hyper-local strategies and an investment in local talent and resources. Restructuring The Sale Function. Some industry leaders are moving away from expensive field-sales models toward digital and inside sales.
BIZ CREDENCE’s Sales SEED Program
Program enables clients to cultivate a sales strategy and effectiveness which keeps adoption of new trends in data-driven selling, digitization, and selling models a central force against disruption and balance the go-to-market innovations with traditional sales force levers.